Small businesses can boost their local search visibility with a few simple, high-impact SEO actions. This guide covers practical tips like optimising your Google My Business listing, adding local keywords to your website, gathering reviews, earning local backlinks, and engaging with your community online. These strategies help you attract more nearby customers without a big investment.

AEO stands for Answer Engine Optimization. It is the process of structuring your content so AI search tools like ChatGPT and Google’s Search Generative Experience can understand your information, trust your expertise, and feature your business directly in their responses, which is critical for South African businesses.