What is the cheapest business to start in Johannesburg?
- Katina Ndlovu

- Dec 6, 2025
- 4 min read
If you are asking, What is the cheapest business to start in Johannesburg, the answer is usually a service-based business that needs more time and skills than equipment. Street food stalls, cleaning services, tutoring, mobile phone repair, and handmade products can all be launched with small, controlled startup costs, especially if you start from home or use shared spaces.
Johannesburg is one of South Africa’s strongest economic hubs, which means there is constant demand for everyday services across suburbs, townships, and the inner city. This guide walks through low-cost business ideas that work in Joburg, how to start lean, and practical steps to keep expenses low while you test and grow your business.
Starting a business in Johannesburg can be a smart move for entrepreneurs looking to tap into one of South Africa's largest economic hubs. But the question many ask is: What is the cheapest business to start in Johannesburg?
This post explores affordable business ideas that require minimal upfront investment, practical steps to get started, and tips to succeed in this vibrant city.

Cheapest business to start in Johannesburg - Why Johannesburg is a great place for low-cost startups
Johannesburg offers a diverse market with a mix of urban and township consumers, creating opportunities for various small businesses. The city’s infrastructure supports entrepreneurs with access to suppliers, transport, and a large customer base. Many low-cost businesses thrive here because of the demand for everyday goods and services.
Costs like rent, utilities, and permits can vary widely depending on location, but many entrepreneurs find ways to start small and scale up. The key is to focus on businesses that require little capital but meet essential needs or tap into popular trends.
Popular cheap business ideas in Johannesburg
Here are some of the most affordable business options that entrepreneurs often consider when asking, What is the cheapest business to start in Johannesburg?
1. Street food vending
Food stalls or carts selling snacks, traditional dishes, or beverages are common and profitable. The initial investment covers equipment, ingredients, and permits. Popular items include vetkoek, boerewors rolls, and freshly squeezed juices.
Low setup cost (around R5,000 to R15,000)
High demand in busy areas like taxi ranks and markets
Flexible hours and scalable
2. Cleaning services
Residential and small office cleaning services require minimal equipment and supplies. Many homeowners and businesses outsource cleaning to save time.
Startup costs mainly for cleaning materials and transport
Can start solo and expand by hiring staff
Consistent demand in both suburbs and commercial areas
3. Mobile phone repair
With the high use of smartphones, mobile repair services are in demand. Basic training and tools are needed to fix screens, batteries, and software issues.
Initial investment in tools and training (around R10,000)
Can operate from home or a small kiosk
Repeat customers and referrals help grow business
4. Tutoring and coaching
If you have expertise in a subject or skill, tutoring is a low-cost business. Many parents seek extra help for their children, especially in maths, science, and languages.
No physical space needed if done online or at clients’ homes
Minimal materials required
Flexible schedule and good hourly rates
5. Handmade crafts and products
Selling handmade jewelry, clothing, or home décor can start with small inventory. Markets, online platforms, and local shops offer sales channels.
Low material costs depending on product
Creative freedom and personal branding
Opportunity to grow with social media presence
Steps to start a cheap business in Johannesburg
Once you decide on the business type, follow these practical steps to launch your venture without breaking the bank.
Research the market
Understand your target customers and competitors. Visit local markets, talk to potential clients, and identify gaps you can fill affordably.
Register your business
Registering a business name with the Companies and Intellectual Property Commission (CIPC) costs around R50 to R175. This step adds credibility and allows you to open a business bank account.
Find a suitable location
For street vending or retail, choose high-traffic areas with affordable rent or permits. For services like cleaning or tutoring, you can start from home to save costs.
Source affordable supplies
Look for wholesalers or local suppliers who offer good prices. Buying in bulk can reduce costs but balance this with storage space.
Promote your business
Use word of mouth, flyers, and local community boards. Social media is free and effective for reaching a wider audience.
Tips for keeping costs low and growing your business
Start small and reinvest profits to expand gradually.
Use free or low-cost tools for accounting and marketing.
Build strong relationships with customers to encourage repeat business.
Stay adaptable to changing market needs and trends.
Network with other entrepreneurs for support and collaboration.
Author
Katina Ndlovu
Marketing Strategist and Founder, Katina Ndlovu Agency
Katina Ndlovu helps South African businesses develop strong brand strategies rooted in positioning, messaging, and customer behaviour. Her work supports visibility, trust, and long-term growth across service-based industries.
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